In vineyards, it seems there’s an almost limitless list of data that you could collect – yield, cluster and berry weight, phenology dates, pruning weight, plant and soil nutrients, and on and on. Not to mention all the sensors and the internet of things as well. Are there some of these data, though, that can give growers a bit more “bang for the buck” when it comes to some of the management decisions that need to be made? Our speaker, Mark Greenspan, has collected all sorts of data in his clients’ vineyards over the years, and will talk about how he thinks about the data he collects and how he and his clients use it to improve their decision-making.
Mark Greenspan, Ph.D., CPAg, CCA, President and Viticulturist, Advanced Viticulture, Inc.
Mark has over three decades of viticultural experience, comprised of scientific, technical and practical field efforts. Mark’s academic background includes a B.S. in Electrical Engineering, an M.S. in Viticulture and a Ph.D. in Agricultural Engineering, all from the University of California, Davis. He is one of very few private practitioners who have been elected as an honorary member of Gamma Sigma Delta, the agricultural honor society and is also a member of Tau Beta Pi, the engineering honor society. He holds CCA (Certified Crop Advisor) and CPAg (Certified Professional Agronomist) certifications from the American Society of Agronomy. He holds a Pest Control Advisor (PCA) license with the state of California.
Mark is a regular contributor to wine industry publications, and has penned a viticulture column for Wine Business Monthly continuously since 2005. He served as President of the American Society of Enology and Viticulture (ASEV) from 2015 to 2016. Advanced Viticulture was founded by Mark in 2005 as a vineyard consulting firm. Since then, it has grown to be a full-service vineyard development, management, consulting and technology provider to California’s wine industry.