Lessons Learned from the NY Mystery Shopper Project, with Jennifer Warrington, WISE Academy
In 2022, NYWGF’s longstanding relationship with the WISE Academy resulted in the opportunity to provide ten winery members with a FREE Mystery Shopper analysis. From these results, WISE provided valuable intel to help us understand more about our overall industry strengths and areas of opportunities for sales growth. Join us for this information breakfast roundtable gathering to discuss the results of this project and chat about lessons learned for the Finger Lakes, Long Island and beyond. This will be an informal discussion group with a brief presentation overview of the Mystery Shopper project first. Please grab your breakfast and join us by 8:15am.
Jennifer Warrington, The Glue, WISE Academy
Jennifer is an industry professional with 23 years of experience, including 13 years with WISE. She began her career in the wine industry working for Lesley Berglund (Co-Founder & Chairman of WISE) at Ambrosia Wine Catalogue/The Winetasting Network shortly after completing her BA in English Literature. In her role as The Glue, Jennifer: oversees WISE Operations which includes spearheading the WISE Mystery Shopping Program (now over 5,000 shops); overseeing content development; coaching; account management of WISE wineries; oversees marketing programs; moderates WISE Cabinets; coordinates, schedules, and communicates with coaches, attendees and winery partners for a robust class schedule of 30+ courses and onsite training programs throughout California, Oregon, Washington, New York and more.
In Jennifer’s free time, she can be found with her nose buried in her Kindle or puttering in her yard. She also loves to travel, spending time with her family and friends across the globe.